Bar and restaurants experience the most competition among other businesses. A small change can boost your sales or cause significant losses. Therefore, it is vital to keep evolving things to maintain current customers and attract others. How do you keep your bar clients engaged and willing to take more beers? The use of soft background music is a trick that most entrepreneurs miss.
Read on to discover how soft background music can boost your bar sales.
Play Smooth Tempo Music on Slower Day Parts
You don’t want to energize your patrons using loud and lively music when experiencing a lull in customer traffic. As such, consider playing slow-tempo songs in the background to keep the patrons engaged for hours. Different studies have shown that patrons may spend around 40 percent of their time on desserts and drinks.
However, most patrons do not need food like they do with desserts and drinks. Therefore, invest more in their preferred menus on the slower parts of the day.
Slow Background Music Increases Guest Satisfaction
Slow music offers your guests a relaxing mood. This is essential considering that most people visit bars to relax and have their worst part of the day reduced to happy moments. However, this should only take place during the lull periods.
Turn the Tables Fast in the Evening
After a horrible day at work, your guests will want to dance and get excited until they are ready for sleep. Besides drinking, they want to hear loud tempo music as they consume more. Loud and high tempo music increases the need for more alcohol, which could significantly boost your sales. Also, ensure your bartenders are ready and willing to match the demand to avoid losing potential clients.
Match Your Menu With the Type of Music Offered
Although drinks attract the most sales, you want your well-prepared food to be consumed. How will you make the irate and drunk guests have a bite of your meals? Avoid preparing more meals since when people get drunk, they hardly perceive saltiness and sweetness.
Use the above tips in boosting your bar sales. They’re easy to follow and require no capital outlay.